Before we start using data to scout the opposition, it’s important we understand why almost all professional teams around the world are using data.
It’s not just professional teams, either. Youth academies, colleges and semi-pro teams are also looking to gain an extra competitive edge wherever possible, so naturally, data analysis is an area they’re exploring and using.
All humans have subconscious bias, and while at one end of the spectrum some ‘traditionalists’ may doubt the value and impact of data, at the other end it’s possible some people over-value it’s impact. General consensus within the highest levels of the industry is for data to be well integrated into most processes within football clubs, while not losing sight of subjectivity and the art of coaching and working with human beings.
The quality and understanding of data is improving at a fast pace, and with visual tracking, AI and machine learning models, we’re seeing more and more brilliant use-cases for the implementation of insights provided by data. Arguably however, the largest impact is still found by knowing what questions to ask, how to use insights effectively, and crucially, knowing what information data might be missing.
Here’s what our professional contributors had to say about the benefits of using data:
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