Public vs professional analysis – create compelling content & become more employable

Join Jon Mackenzie (@jon_mackenzie) and Oliver Gage (@g4gey) as they explore the differences between public and professional football analysis. Hear insights and advice about how to get noticed by professional football clubs to gain employment in the industry, or boost your social media profile with more compelling content.

In this webinar Jon and Oliver discuss their personal journey’s through football, and what they’ve learned along the way. The webinar includes anecdotes and stories from the real world of professional football analysis as well as some tips and ideas about how to adapt your process to succeed in a highly competitive industry.

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Recruitment Analysis: Finding Value in the Championship

With the summer transfer window now open, clubs are scrambling around to try and find new additions ahead of the 2025/2026 campaign. Profit and sustainability regulations being introduced in the last few years mean clubs are having to be smart with how they spend, and we might not see too many £100m+ deals like we have done in the past. Liverpool’s recent acquisition of Florian Wirtz is a bit of an anomaly in today’s market, but you do have to factor in that they barely spent anything last summer.

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